It’s cold out there. Not so much if you’re in California…or Australia. But here in NYC, it’s cold out there. And it won’t be long before the snow storms beat down on us like Penn on Sanchez last Saturday night. Ouch.
And while some of the streets in the city are sprayed with salt and grit before the snow’s had time to settle, there will be injuries. That awkward moment when your sneakers lose traction, you feel light as a feather for a split second until the ice on the pavement connects with your coccyx and the other people on their way to work look over at you scrambling in a pathetic attempt to regain your vertical gait. Shame.
Well guys, it doesn’t have to be like that. Swedish footwear manufacturer Icebug has made it their mission to save you this kind of painful humiliation. Each shoe features a BUGrip outsole designed by Ironman triathlete Sid Kastner with metal studs that grip into snow and ice, or retract when the coast is clear.

These life (and face) saving shoes will be available today at a discounted price on by-invitation-only members website Gilt Man. But you don’t need an invite. You’re special. Register at http://www.giltman.com/Maxim and receive a $10 credit towards your first purchase too.
Don’t say we never gave you anything.
