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Dos Equis Maxim Masquerade Sweepstakes Friends


Full terms and conditions



NO PURCHASE OR TEXT MESSAGE NECESSARY TO ENTER OR WIN. Purchasing a product OR SENDING A TEXT MESSAGE will not improve your chances of winning.




1.         ENTRY PERIOD: Sweepstakes begins at 12:01 A.M. Central Time (“CT”) on 10/1/13 and ends at 11:59 P.M. CT on 10/31/13.


2.         HOW TO ENTER:


There are two (2) ways to enter:


SMS Entry: Submit an SMS Entry from your mobile device by texting “FRIENDS” to 88474. Upon receiving a verification message, enter your 8-digit date of birth and state code for your state of residence (e.g. MM/DD/YYYY – TX). Standard carrier’s messaging and data rates apply.


Internet Entry: To submit an Internet entry for free, visit (“Website”) and follow the on-screen entry instructions to enter. You must fully complete the registration, including your first and last name, date of birth, street address (No P. O. boxes), city, state and ZIP code, and daytime telephone number, including area code. Normal time rates, if any, charged by Internet service provider will apply.


By submitting an entry, entrants fully and unconditionally agree to be bound by these Official Rules and the decisions of the judges, which will be final and binding in all matters relating to the Sweepstakes. All entries must be submitted by 11:59 P.M. CT on 10/31/13. Limit one (1) entry per person per day per method of entry. Please note that there is limit of one (1) prize per individual, household, street address and/or email address during any six (6) month period across all Heineken USA promotions, regardless of brand.


Cervezas Mexicanas (“Sponsor”) reserves the right to alter, suspend or terminate the Sweepstakes without notice if, in Sponsor’s sole discretion, the integrity of Sweepstakes becomes compromised in any way. In the event the Sweepstakes is terminated prematurely, all eligible entries received prior to the Sweepstakes being compromised will be included in the prize drawing. No automated devices, bots and/or other programs and/or software are permitted. All entries become the sole and exclusive property of Sponsor and will not be acknowledged or returned. Delivery of a prize will require a street address (no P.O. Boxes) located within the state of Texas. Sponsor is not responsible for late, incomplete, invalid, unintelligible, misdirected, technically corrupted or garbled entries, which will be disqualified, or for problems of any kind, whether mechanical, human or electronic. Only fully completed entries are eligible. Proof of submission will not be deemed to be proof of receipt by Sponsor.


3.         ELIGIBILITY


Open to legal residents of the United States residing in Texas who are 21 years of age or older as of date of entry. The following individuals and members of their families (parents, grandparents, children, siblings, spouses) and immediate households (whether related or not) are not eligible for participation: employees, officers and directors of Sponsor and its parent, subsidiary and affiliated companies, alcoholic beverage suppliers, wholesalers, distributors and importers, alcoholic beverage retailers and Sponsor’s advertising and promotion agencies. All federal, state and local regulations apply.


4.         PRIZES:


Grand prize: Two (2) grand prizes will be awarded. Each grand prize consists of two (2) tickets to the Dos Equis Maxim Event to be held in Dallas on 11/9/13, one night’s hotel accommodations for two (one room, double occupancy), and coach airfare for two from the gateway airport nearest winner’s residence if winner resides more than 150 miles from Dallas. If winner resides 150 miles or less from Dallas, airfare will not be provided. Winner will receive a $100 gift or gas card instead. Approximate retail value (ARV) of each grand prize will range from around $500.00 to $1,500.00 depending on whether or not airfare is included.


ARV both grand prizes will range from $1,000.00 to $3,000.00.


No part of any prize includes any alcoholic beverages. Prizes are awarded “as is” with no warranty or guarantee, either expressed or implied by Sponsor. Prizes are not transferable or redeemable for cash. No substitutions of prizes by winners are allowed, but Sponsor reserves the right to substitute a prize of equal or greater value. All taxes, fees and surcharges on prizes are the sole responsibility of winner.


In the case of prizes that include air fare, the exact transportation and accommodation details, dates, times and terms to be determined at the sole discretion of Sponsor. No refund or compensation will be made in the event of the cancellation or delay of any flight. Travel and accommodations are subject to availability. Blackout dates and other restrictions may apply. All travel must be completed by 11/10/13 or prize will be forfeited. Once travel is booked, any penalties incurred as a result of changes to flights, are sole responsibility of winner. Travel is subject to the terms and conditions set forth in these rules, and those set forth by the Sponsor’s airline carrier of choice as detailed in the passenger ticket contract. All expenses and travel costs incurred as a result of seeking or winning a prize are the sole responsibility of winner. Any expense or cost not expressly stated in the description of the prize above, including but not limited to, ground transportation, meals, incidentals, gratuities, passenger tariffs or duties, surcharges, airport fees, service charges or facility charges, personal charges at lodging, security fees, taxes or other expenses are the sole responsibility of winner. Travel companion must be twenty-one (21) years of age or older as of the date of departure and must travel on same itinerary and at the same time as the winner. Travel must be round trip. Winner(s) and travel companion(s) are solely responsible for obtaining any required travel documents, and travel insurance. Winner(s) and travel companion(s) must execute liability/publicity releases prior to issuance of tickets. Travel restrictions, conditions and limitations may apply. Sponsor will not replace any lost, mutilated, or stolen tickets, travel vouchers or certificates. Sponsor is not responsible for any penalty charges incurred as a result of changes to tickets that have been issued.  Any such penalties incurred are the sole responsibility of winner.


All federal, state and local taxes, fees, and surcharges on any prize are the sole responsibility of winner of the prize. Winners of prizes with a value over $599.00 will be issued an IRS Form 1099-MISC early in the year following the year in which prize was awarded for filing with his/her federal and state tax returns. Sponsor complies with all tax reporting requirements. The amount of any tax liability will vary depending on winner’s tax bracket.



5.         ODDS OF WINNING:


Odds of winning are dependent on the number of eligible entries received.




Potential winners will be selected in a random drawing of all eligible entries received, to be held on or about 11/1/13. Drawing will be conducted by Sponsor or its appointed agent, and all decisions are final. Potential winners will be contacted by telephone. If any potential winner cannot be reached within twenty-four (24) hours of first notification attempt, if any prize or prize notification is returned as undeliverable, if any potential winner rejects his/her prize or in the event of non-compliance with these Official rules, such prize will be forfeited and an alternate winner will be selected from all remaining eligible entries. Upon forfeiture of any prize, no compensation will be given. Limit one prize per person or household.


Potential winners will be required to sign and return an Affidavit of Eligibility and Liability and Publicity Release within two (2) days of notification that they are a potential winner. No potential winner will be an official winner until his/her eligibility, liability and publicity release has been returned and eligibility has been formally verified by Sponsor. If any potential winner fails to comply with the Official Rules and/or to submit the required documentation within the designated time period, he/she will automatically be disqualified and the prize may be awarded to an alternate winner.


7.         CONDITIONS:


Participation in Sweepstakes and acceptance of prize constitutes winner’s and guest’s permission for Sponsor or its agents to photograph, film and record each winner, and to use his/her name, address (city and state), likeness, photograph, voice, biographical information and/or any statements made by him/her regarding the Sweepstakes or Sponsor for purposes of trade, publicity or promotion without notice or additional compensation, except where prohibited by law. By participating and/or accepting a prize, entrants, winner(s) and guest(s) acknowledge and agree to release and hold harmless Sponsor, its advertising and promotion agencies and their respective parent companies, subsidiaries, affiliates, partners, representatives, agents, successors, assigns, employees, officers and directors (“Released Parties”), from any and all liability, for loss, harm, damage, injury, cost or expense whatsoever including without limitation, property damage, personal injury and/or death which may occur in connection with, preparation for, travel to, or participation in Sweepstakes, or possession, acceptance and/or use or misuse of prize or participation in any Sweepstakes -related activity, including but not limited to any claims based on publicity rights, defamation or invasion of privacy and merchandise delivery. Sponsor shall not be responsible for any cancellations, delays, diversions or substitutions or omissions whatsoever by any transportation companies or any other persons providing any services to winner including any results thereof such as changes in services or location necessitated by same. Sponsor is not responsible if any part of a Sweepstakes prize cannot be awarded due to acts of god, acts of war, natural disasters, weather or acts of terrorism. Sponsor shall not be liable for any loss or damage to personal belongings. Entrants who do not comply with these Official rules, or attempt to interfere with this Sweepstakes in any way shall be disqualified. There is no purchase or sales presentation required to participate. A purchase does not increase odds of winning.




In case of dispute as to the identity of any SMS entrant, an entry will be declared as made by the authorized account holder of the wireless phone used for entry. In case of a dispute as to the identity of any Internet entrant, entries made by Internet will be deemed made by the authorized account holder of the email address submitted at the time of entry. The “authorized account holder” is deemed the natural person who is assigned to an email address by an Internet access provider, service provider or other online organization that is responsible for assigning email addresses for the domain associated with the submitted email address. A potential winner may be requested to provide Sponsor with proof that the potential winner is the authorized account holder of the email address associated with the winning entry. If for any reason the Sweepstakes is not capable of running as planned, including due to infection by computer virus, bugs, tampering, unauthorized intervention, automated entries, fraud, technical failure, human error or any other causes beyond the control of Sponsor that corrupt or affect the administration, security, fairness, integrity, or proper conduct of the Sweepstakes, Sponsor reserves the right in its sole discretion, to disqualify any individual who tampers with the entry process, and to cancel, terminate, modify or suspend the Sweepstakes. Sponsor assumes no responsibility for any error, omission, interruption, telephone or other communications malfunctions, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or alteration of, entries. The Sponsor is not responsible for any problems or technical malfunction of any telephone network or lines, computer online systems, servers, or providers, computer equipment, software, failure of any email or entry to be received by Sponsor on account of technical problems or traffic congestion on the Internet or at any web site, any combination thereof, or otherwise, including any injury or damage to entrant’s or any other person’s computer related to or resulting from participation or downloading any materials in the Sweepstakes. Sponsor and its agents are not responsible for printing, distribution or production errors and may rescind, cancel, suspend, modify or revoke this Sweepstakes based upon any such error without liability in their sole discretion. If by a reason of a printing, computer or other error, more prizes are awarded in a prize category than the number set forth in these Official Rules, all persons purportedly making valid claims will be included in a random drawing to award the advertised number of prizes available. In no case will more than the advertised number of prizes will be awarded. Anti-fraud detection devices may be used for verification purposes.


Caution: Any attempt by an entrant to deliberately damage any website or undermine the legitimate operation of the Sweepstakes may be a violation of criminal and civil laws and should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law.






The parties waive all rights to trial in any action or proceeding instituted in connection with these Official Rules, including, without limitation, the Sweepstakes. Any controversy or claim arising out of or relating to these Official Rules and/or the Sweepstakes shall be settled by binding arbitration in accordance with the commercial arbitration rules of the American Arbitration Association. Any such controversy or claim shall be arbitrated on an individual basis, and shall not be consolidated in any arbitration with any claim or controversy of any other party. The arbitration shall be conducted in New York City, New York.


THESE OFFICIAL RULES AND THE INTERPRETATION OF ITS TERMS SHALL BE GOVERNED BY AND CONSTRUED IN ACCORDANCE WITH THE LAWS OF THE STATE OF NEW YORK WITHOUT REGARD TO ITS CONFLICTS OF LAWS  & RULES. For any matters which are not subject to arbitration as set forth in these Official Rules and/or in connection with the entering of any judgment on an arbitration award in connection with these Official Rules and/or the Sweepstakes, the parties irrevocably submit and consent to the exclusive jurisdiction and venue of the state and federal courts located in or closest to New York City, New York. The parties agree not to raise the defense of forum non conveniens.


10.       USE OF DATA:


Sponsor will be collecting personal data about entrants online, in accordance with its privacy policy. Please review the Sponsor’s privacy policy at http:// By participating in the Sweepstakes, entrants hereby agree to Sponsor’s collection and usage of their personal information and acknowledge that they have read and accepted Sponsor’s privacy policy.


11.       LIST OF WINNERS:


To obtain a list of winners, send a self-addressed, stamped envelope with sufficient postage to Dos Equis Masquerade Maxim Sweepstakes, P. O. Box 248, Woodbridge, NJ 07095. All requests for a list of winners must be postmarked by 11/15/13 and received by 11/30/13.


12.       SPONSOR: Cervezas Mexicanas, New York, NY.


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