Sunday’s game, in which the Bulls will most certainly trounce the Knicks, marks the first matchup of “éne-bé-a,” the NBA’s Hispanic appreciation program. The games will feature, among other things, player jerseys printed in (semi-) Spanish that are designed to celebrate the league's growing Latin viewership while confusing the shit out of Andrei Kirilenko at the same time. The above commercial, which will debut during the game on Sunday, features the half-Puerto Rican Carmelo Anthony dribbling along with a dude beating on some congas and a very aggressive dancer.
Hey, when you have to carry a legendary New York basketball franchise on your back all season, you have to have a little fun at some point.
Maxim gives you an early look at the forthcoming commercial.