Watch Billy Eichner Convince New Yorkers that Seth Rogen Is Dead

As hilarious as it is cruel.

In a new clip from the TruTV’s zany game show Billy on the Street, the always-eccentric Billy Eichner teams up with Seth Rogen and hits the streets of NYC in another one of the show’s hilariously bizarre bits.

In a game called “DEATH Rogen,” Eichner casually approaches unsuspecting pedestrians and informs them of Rogen’s untimely death. As he prods them for a reaction, Seth Rogen hides behind a camera until Eichner eventually reveals that the Neighbors star is actually alive… and standing just five feet away from them.

The segment makes makes for some pretty priceless reactions, especially as some of the interviewees claim to have never heard of the insanely famous comedic actor.

h/t: Entertainment Weekly