Social media commentator Keith Fenimore takes his shots at what’s been trending this week. [June 22 to June 28]
 John Krasinski has got to be feeling pretty silly after growing a goatee in an effort to rally his Boston Bruins, only to have them lose The Cup to the Chicago Blackhawks.
Good luck landing a meaty movie role with that hairy mouth frame on your face... Goatee rallies don't end until your team wins, John. #goateesareforever!
 Kim Kardashian and Kanye West named their child North. A close friend of the couple revealed the name isn't meant to be a pun on direction, but a symbol of inspiration meaning 'up'.
I'm sure North's team of nannies will find it inspirational when she's barking baby orders at them to pick 'up' all her shit.
 After winning the NBA Championship, the Miami Heat celebrated by making this Vine from the parade in their honor.
 Digital Detox is a no-cell-phone-or-Internet environment where techies unplug and go live in the woods together for a week.
At Maxim we like to unplug, too. Specifically, we like to unplug the editor’s computer when he’s emailing HR about what we did to his couch the night before.
 Usher pimped out his celebrity to help Samsung land over 30 million views for their new Google Play TV.
That's cool and all, but he's got a long way to go before he out-pimps P-Diddy in his spoof video of Downton Abbey on Funnyordie.com. (Disclaimer: No pimps were hurt in the making of this article.)