Here's What Happens When "Dick In A Box" Meets Beer

Keep your pants on.
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Keep your pants on.
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Shmaltz Brewing loves its Jewish puns. It produces a line called He'Brew (tagline: The Chosen Beer). It makes a beer called Jewbelation. That last one not going far enough for you? No problem: It also makes a beer called Funky Jewbelation. And this Hanukkah, it has the holiday variety 12-pack sure to make your dad throw up his hands and say, "Oy!" It's Shtick in a Box, available at stores in 35 states.

They sent us one. Let us first confirm: no dicks in this box. Here it is:

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What's inside? Three of each of these guys: Hop Manna IPA, Messiah Nut Brown Ale, Slingshot (the odd man out—what, no Jewish pun for the lager?), and a beer called Hanukkah, Chanukah: Pass The Beer, because let that be a lesson to you: When you launch your own brewery, you can call a beer whatever the hell you want. Good brews, these.

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There's a creepy hand on both sides, which is slightly larger than the actual hand you'll be lifting the box with. Not sure what's up with that. Part of the shtick?

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And of course, Shmaltz can't resist offering just one more pun as you reach for your next bottle:

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Brewtal.

Photos by Jason Feifer