Social media commentator Keith Fenimore takes his shots at what’s been trending this week. [July 6 – July 12]
 Outback Steakhouse is diving “full-boar” into social media with the introduction of the Outback B-Day chair, which hugs patrons every time they get a birthday wish on Facebook.
 Some trends just refuse to die, it seems: McDiving - where patrons dive from the front of the cash registers over the service counter into the workspace of the employees – is making a comeback among students.
At Maxim, McDiving involves a drunk Irishman and a swimming pool. This is also a pretty solid description of our ideas meetings.