...An issue that’s extremely close to our hearts, for obvious reasons. And whether or not you are a woman, chances are you know a woman, which means it should be close to your heart, too. There are many ways to promote awareness, but here are some of the best.
Photo: John Rieger / US Presswire | Licensed to Alpha Media Group 2012
(1) Artist Bruce Munro has been commissioned to build a 16-foot light sculpture made out of several thousand plastic bottles and fiber optic cables. Nothing remarkable about that—except the part about how the sculpture is intended to represent a giant nipple, that will ultimately be placed at the top of a 1,000-foot hill such that the whole thing resembles an enormous breast. Unfortunately, the installation (formally known as Beacon on the Hill) is located in England, so we won’t be able to set up camp down the road until we are forcibly removed by local authorities, as originally planned.
(2) Throughout the month of October, the NFL is promoting A Crucial Catch—which is essentially a massive PR campaign to encourage early detection of the disease. Players, coaches, refs, and cheerleaders—especially cheerleaders!—have been rocking pink on the field, and a dedicated line of pink NFL gear is selling like hotcakes. And if Ray Lewis can accessorize with hot pink, so can you.
(3) Watch this video about the life of the “safety officer” at the Topless Female Trampolining World Championships. It’s both hilarious and informative (and possibly unsafe for work), reminding us that male chesticles, too, may be susceptible to breast cancer. It’s produced by the Male Cancer Awareness Campaign together with a breast cancer organization called Coppafeel. (Side note: We still can’t believe someone thought of that domain name before we did.)
(4) If you care about breasts, you owe it to yourself to buy a “Save The Ta-Tas” T-shirt. Or any of this other shit bearing the world’s most compelling slogan of all time.