Guitar Hero: Metallica hit store shelves on Sunday, and Activision's ferocious media blitz hawking their new product has commenced. In the new ad, Bobby Knight, Rick Pitino, Roy Williams, and a very giddy Coach K—we won't even attempt to spell it—rock out with their socks out in what Knight calls "the Guitar Hero." That is until Metallica comes and ruins yet another great moment in music history. Now all that's left to film is the old-timers headbanging through "Master of Puppets" for the game's newest feature: How long can your coach survive metal music before suffering a massive coronary?