Lakers superstar Kobe Bryant has been revealed as the cover boy for NBA 2K10, and we've got a peek at the box art to prove it. The final cover image will be voted on by fans (and yes, the Knicks jersey cover is meant to be a joke.)

2K Sports will officially announce Kobe as the cover athlete tonight with a 30-second TV spot during the pre-game show for Game 1 of the NBA Finals on ABC. The TV spot was produced by Spike Lee (hence the Knicks jersey), who also pops up in the ad. We've got screen grabs below.

NBA 2K10 marks the 10th anniversary edition of the NBA 2K franchise.