Fashion: Recipes For Success

Mix master: At his new Soho eatery, Tailor, Mason is taking the culinary wizardry that’s earned him a rep as N.Y.C.’s mad scientist of the kitchen to a new level. “I’d never be able to tell a person what kind of restaurant they’d like,” says Mason, 33. “But going out and finding what you like is one of life’s pleasures.” What Mason likes is the interplay of sweet and salty, as in pork belly with miso butterscotch and artichoke or passion fruit poached char with lime pickle and coconut.

Cook ’n’ roll: “Shows like Top Chef are great because they promote cooking as a whole,” says Mason, whose own foray into the world of celebrity chefs is decidedly more punk rock. For the past year Mason has been filming the Web show Dinner With the Band in which he shows hipster darlings, such as Tokyo Police Club and El-P the ways of the kitchen. “Music is a huge part of my life,” says Mason. “The bands on the show are all from indie labels. We cook, drink, and hang out. It’s just a good time.”

Sam Mason wears a Theory vest, $195; Calvin Klein Collection shirt, $395; Paul Smith London tie, $135; and Z Zegna jeans, $265.