Chick MagnetBrewer: Jesse Will, Associate Editor
Inspiration: “I wanted to brew a people-pleasing party beer that would inspire loving, not fighting, and definitely not diarrhea.”
{Label by}: Lindsey Hampton
Bronx Cheer BeerBrewer: Mike Dawson, Senior Associate Editor
Inspiration: “I was beckoned to brew by a deep nagging in my soul: That nagging, of course, is my 10 a.m. DTs.”
{Label by}: Stefan Chinoff
Brothers Black BrewBrewer: Billy Sorrentino, Associate Art Director
Inspiration: “To make the darkest, dirtiest beer that didn’t kill you. Did I mention I sing in a band?”
{Label by}: Morning Breath
Bruk’ed UpBrewer: Jesse Brukman, Assistant Editor
Inspiration: "St. Ides High Gravity. Unlike St. Ides, Bruk’ed Up is free. Tur-pen-tine-y and blinding, but free!”
{Label by}: Hellofreaks
Arm Hair LagerBrewer: Dan Bova, Executive Editor
Inspiration: “Brewing reminded me of building a model car when I was a kid—a model car that would get me explosively drunk.”
{Label by}: The Heads of State
Jim Koch’s Favorite AleBrewers: David Swanson, Features Editor; Maria Fontoura, Senior Editor
Inspiration: “To combine Swanson’s sugar and Maria’s spice in an HR-approved way.”
{Label by}: Rob Story
WINNER:Arm Hair LagerSlogan: “Nonstop deliciousness from hair to eternity!”
Secret ingredient: You wish, losers!
Jim’s score: 8.5
Jim’s tasting notes: “A lot of nice foam in there…dense, tight bubbles, good color, good clarity. It’s very nice. Really nice use of hops. I get grapefruit, citrus, pine. Very balanced.”
Staff says: “Tastes like hot Italian man-flesh.”/“Perfect hair of the dog.”
Bruk’ed UpSlogan: Ba-da-ba-ba-ba—I’m chuggin’ it!
Secret ingredient: A smidge of brown sugar
Jim’s score: 8.0
Staff says: “Bruk’n A!”/ “I like you as a person.”/ “Hmm. Tastes like the color brown.”
Chick MagnetSlogan: Guzzle so you can nuzzle
Secret ingredients: Vienna and crystal malts, light dried malt extract, and Nottingham yeast
Jim’s score: 6.5
Staff says: “I want to be inside this.”/“Doesn’t taste too much like ass.”/“Funky, like the brewer.”
Bronx Cheer BeerSlogans: Get ghetto blasted!/Born in the Boogie Down
Secret ingredients: Honey, three blueberries
Jim’s score: 7.5
Staff says: “I would totally throw this up, with a plate of steak nachos, too.”/ “The flavor snuck up on me, kind of like Dawson does in the showers.”
Brothers Black BrewSlogan: Paint it black—your throat
Secret ingredients: Grape-Nuts, Lower East Side grit, blood, and a hint of blackberry
Jim’s score: 8.0
Staff says: “Dark, inviting, like your cross-office stares. I love you, Billy!”/ “Only thing tighter than this beer is your pants!”
Jim Koch’s Favorite AleSlogan: mALE! femALE!! ginger ALE!!!
Secret ingredients: Ginger, coriander, hate
Jim’s score: 7.5
Staff says: “I can taste the lady.”/ “Ginger ale, with a buzz.” / “Tastes like the Gingerbread Man drowned in this."
