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Maxim cheerleaders bring the, uh, cheer on the red carpet.

Ludacris and his girlfriend Eudoxie take a stroll down the red carpet before he takes the stage.

Keshia Knight Pulliam points to her favorite magazine.

The foam finger is a must in Atlanta.

You have to flaunt your colors this weekend!

Fandom is king at Maxim's BlackBerry event.

Dressed to the nines.

Models shoot hoops in the party.

Takeo Spikes reps his hometown with Kordell Stewart.

Jermaine Dupri and Ne-Yo bring down the house.

Ludacris closes out the party in Atlanta.

Maxim and BlackBerry Party Together In Hotlanta!