You'd think the trailer, lobby poster, popcorn bag, and ticket stub would be enough to adequately drill a movie's title into your skull. Evidently, you have to make it half of the script, too.
Relying on Stallone dialogue for your movie's title is a risky proposition. Rejected titles were Uuuugh, Gwaarrrgh, and Wherehislegswherejohnnyslegs: The Beginning.