Brooklyn indie poppers Matt & Kim have never been shy about putting themselves in sticky situations. For their "Yea Yeah" clip (from first album Matt & Kim), the musical-and-romantic couple performed amid an endless onslaught of food and, well, more food. It was messy but it got them attention. The video for "Lessons Learned" (watch below), from their latest album Grand, is sure to do the same.

The premise is simple. Matt and Kim emerge from the subway in New York's Times Square and walk around.

Almost immediately, they each begin to shed clothing. An innocent first few articles fall to the ground before it becomes apparent that they aren't going to stop until they're in their birthday suits. Did you know Kim wears American Apparel undies? You do now.

Sure, it's neat watching people take off their clothes, but perhaps even more fun than anticipating the next reveal is observing the reactions of the public as innocent bystanders pay more and more attention the less Matt and Kim are wearing. In fact, it looks like Matt and Kim themselves can't believe what's going down. Either that or they've just noticed they're on the JumboTron.

The video ends with an escape from "cops" who attempt to rein in Matt & Kim's nude awesomeness, and then a WHOA moment right at the end. The moral of the video? If you ever find yourself ambling about Times Square in the duff, watch where you're walking. And yes, we're waiting for an unpixelated version to emerge.