Release Date:
Tuesday, November 19, 2002
Artist:
Ja Rule
Its hard not to want to call bullshit when it comes to Ja Rule. The gravel-voiced rapper is cut quite deliberately from the Tupac/DMX clothfrom his chiseled physique and intricate tattoos down to his burgeoning acting careeryet for all his barking about murda, hes crafted hit after hit by teaming up with divas like J.Lo and Ashanti. Such cold pop calculation practically begs for a critical beatdown, but his fourth album reminds us Ja is better when you dont think too hard about him. If youre going to get angry, though, The Pledge Remix is the place to do it. Theres a grave-robbed vocal from Tupac, an Ashanti-cooed hook, and a DMX dis from Ja that feels more obligatory than inspired. Strangely, Ja is often more compelling as a singer than a rapper: he sets his throaty growl to croon on the albums two best tracks, the aptly-named Mesmerize (with Ashanti) and the funk-tastic title track (with Charli Baltimore). Hate him if you want, but Ja Rule knows how to craft hits.
