Usually, a carmaker debuts its latest ride by driving it onto a stage, the spectacle of the event underscored with smoke, strobe lights, and clean-versions of trap music hits. Jaguar, on the other hand, rolled out its new XF sedan by actually rolling it - very, very slowly - across a tightrope spanning London’s famous River Thames. Not since Shackleton’s icy expedition has such a feat of daring been undertaken by the swashbuckling Brits! Or, at least, it’s a better stunt than the smoke-and-mirrors discotheque show we’re used to. Without spoiling anything explicitly, we will say that the Jaguar crossed the river without soiling its parchment leather or burled walnut trim.
Why did the Jaguar cross the river? To get a lot of Youtube views.