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For the next four days, this human battery farm of marketing and PR reps for AMP energy drink is peddling stationary bikes furiously down at the stadium to generate enough energy to power the first half hour of Fox's pre-game show on Sunday. Meanwhile, a G-rated Sgt. Hartman barks orders at them, warning them that they've been injected with a poison that will kill them if their heart rate drops below 120. I may be mixing movie references, I'm not sure. What I am sure of is that this is the most useful that marketing and PR professionals have ever been ever.

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We caught real-life drill seargeant Paul Miller taking a smoke while the maggots peddled desperately for their lives. Look for him to kick Jordan's ass in an upcoming video...