Panasonic's 150-inch plasma was pretty impressive, but it still couldn't handle the hype generated by Sony (and Samsung, who also had OLED sets that didn't look quite as cool) and their OLED display. It looks better than almost any other TV I've ever seen. It has full 1080p resolution and manages a 1,000,000 contrast ratio, which means you'll be able to tell black from really, really, really dark grey. The kicker comes in the fact that it's only 3mm thick. Add in its low power consumption and this 27-inch prototype is more than enough to get even casual TV fans a little excited. The retail version will be 11-inches when it launches later this year and will run well over the $2k mark, which makes it for bragging rights only.