Brother and sister Amir and Arezo Yassai began their business with 2 goals: to create unique, high-style jewelry, and to support the topical and prevalent causes of our times. That’s a tough one. There are certainly no shortage of causes; the whole planet needs Prozac. The lifestyle brand and product they produced is called Yassai 7. Check it out.

Designed and manufactured in LA with all materials locally sourced (tumbled steel, mixed metal chains, and oxidize silver), the ‘7’ stands for the 7 causes the brand backs, for each cause, a different collection. Currently the cause is Blood Diamonds, next the Homeless. If you like you like your diamonds ‘con Conflict’, or you’re the type that likes to swiftly kick the down and derelict as you storm down main street, well, you can wait til the next one, simple.

However, if you are concerned (or if you just like the look of weapons on a chain) you can purchase these pieces at Goat Boutique in Newport Beach, H. Lorenzo Boutique in Laguna Beach, CA, or Cockpit USA, NYC. E-commerce also coming soon. Visit www.yassai7.com for more info.

Earlier today, the super brand that is Calvin Klein presented their Spring 2010 collection to select members of the media. We know we’re a while away still, but we like to keep you on the cusp. The super brand that is Maxim was there to take it all in. And we have pictures.

The presentation revealed a return to American sportswear with iconic pieces updated with subtle twists: technical nylon or stretch poplin shirts paired with loose ties and cuffed chinos, spring sport coats with loose fitting khakis, or a washed poplin raincoat over a grey sweatshirt giving us both sporty, and at the same time, relaxed! This might seem a somewhat perplexing dichotomy. Perhaps it will strain your brain less if you think of it simply as effortless. We like effortless.

And always a favorite with the Maxim gang, this season CK Jeans give us a contemporary twist on the acid wash wear of the late 1980s. Don’t worry though. You don’t have to bring back big hair or break out the mix-tapes. You just have to buy the jeans – some serious spring-wear for sure.

Finally, we’d like to introduce you to Calvin Klein Underwear X. We’ll bring you more on this later but just between us, as we cruised the room we gave the cute brunette in the middle a little wink. We think she likes us.

Last night Maxim Magazine joined the juggernaut that is Michael Jordan in Miami as he revealed the latest offering from iconic NIKE division, Jordan Brand, the AIR JORDAN 2010, marking the brand's 25th Anniversary. Alongside acclaimed shoe designers Tinker Hatfield, Vice President of Special Projects/Design for NIKE and Mark Smith, Creative Director for Jordan Brand, who collaborated on the AIR JORDAN 2010, 'His Airness' told us "the celebration of the AIR JORDAN 2010 and our 25th anniversary are the pinnacle of a year full of milestones for me. With each shoe, consumers have pushed me to take the next AIR JORDAN beyond their wildest imagination. The AIR JORDAN 2010 marks the future of Jordan Brand and proves there are no limits to what this Brand is capable of creating.” Mike was also joined by a beaming Dwyane Wade, who will be the first to debut the shoe, and has stepped away from his collaboration with Converse to take the torch. The shoe won’t be released until Feb 13, 2010, but we’re working on securing a few pairs for maxim.com readers ASAP. Keep an eye out for updates.

Maxim: Awesome! Doc2, thoughts?

On the diet absolutely! There is overwhelming evidence now that diet truly affects skin inflammation. The rule of thumb is to simply eat what good nutritionists have said all along. Fresh fruits and greens are anti inflammatory because of their antioxidant effects and oily fish due to their Omega 3. Processed foods are pro inflammatory because they are usually rich in Omega 6 Oils.

Simple.

Welcome to the Maxim Style guide. It’s been a long time coming, but we made it, and over the next 10 weeks we’ll be bringing you everything from grooming tips, tricks, and products, to the threads you should be rocking, and the life you should be living.

This fount of lifestyle lore is brought to you in conjunction with Gillette, so let’s kick off with something suitable: shave. And let’s face it (see what I did there?), millions of men, and that includes you, get it wrong. Not us. We’re experts. But we see you!  You’re that 18-34 year-old man with rash, bumps, spots, and little pieces of toilet tissue stuck to your faces. You’ve probably been shaving for a few years now. Still haven’t got it down? We’re here to help. With just a few small changes to your routine you can escape the burn, the bumps, and the nicks. And we’re calling in the Big Guns; specialists in shave and skin to help you negotiate your neck without slitting it.

First, your razor. If you’ve been scraping that same dull blade over your face for the last four years, stop. For the best shave, you want a fresh blade. That doesn’t mean change your blade every shave, but as soon as you feel a drag, switch up.

Now the shave.  Eric Malka, CEO and Co-Founder of The Art of Shaving has divided this delicate process into four simple steps.

Step 1: The Pregame. When your beard is dry, it’s tough. Soak it in water like a sponge and it softens and expands. That makes it easier to cut. So shower first. It’s like rocket science.

Step 2: Lube up. We’re talking pre-shave oil applied first to protect the skin and soften the beard, followed by shave cream or shave soap. I asked Mr. Malka, "Do we really need a shave oil and a shave cream?" He said ‘Yes!’ exclamation mark and all. Double the protection apparently. Just do it.

Step 3: Technology and Technique. Mr. Malka recommends the Art of Shaving Razor, and he would, he’s the CEO, but seriously, it’s the perfect weight, with the perfect balance and comfort giving control that’s pretty much…perfect.  Plus, you can use the razor with Mach3 or Fusion blades from Gillette. Sweet. Once you’ve got that down, it’s technique time: shave with the grain. You see when you shave against the grain, and it hurts, and you cut yourself? Believe it or not, that’s wrong. If you really need that closer shave, relather and shave against the grain very lightly, but only after you’ve gone with the grain first. If you do cut yourself here, and you shouldn’t, but if you do, use an antiseptic Alum Block instead of ripped up tissue. Genius.

Step 4: Cool off. Rinse your face with cool water, pat dry and apply an aftershave. Not like Kevin McCallister. No. That was alcohol based, and your face is not the place for that. An aftershave gel will cool, not burn, and if it’s good, it will help refresh, regenerate, and rejuvenate the skin. These are all good things. Embrace them.

Age: 36

Character: Annoyingly nerdy theoretical physicist Sheldon Cooper on CBS’ The Big Bang Theory.

Shock and aww: “Every once in a while [fellow Emmy nominee and CBS star Charlie Sheen] will drop by and watch a run-through, and it’s just so jarring, because he’s a face and a name I’ve seen all my life. So when he walks in and goes, ‘Really nice work today,’ I’m like, ‘Oh, my God! That’s Charlie Sheen saying that!’ ”

Resemblance to things past: “When I started acting, I was compared more than once to Don Knotts. I don’t know if it was meant in a nice way, but I really love Don Knotts. There’s definitely a little Don Knotts floating around in my subconscious, along with a touch of Lily Tomlin’s Ernestine, and even Pee-wee Herman.”

Geek worship: “They played a clip reel of our show at Comic-Con last year, and I suddenly realized, we’re the guys who go to Comic-Con! They showed Leonard grabbing his lightsaber when he thought someone had broken into the house, and I thought, who’s going to have that by their beds except the guys who go to Comic-Con?”

Naked insecurities: “When I get in clothes that are expensive and good-looking, I feel like I don’t look good enough to be wearing them. I wear crap I got four years ago at Forever 21. I’ll see a T-shirt on sale at the Gap and buy 15 in the same color and wear them till the moths eat them.”

Z Zegna leather sweater jacket, $995, zegna.com; Alternative Earth V-neck, $35, alternativeapparel.com; Levi’s 511 Skinny Jeans, $68, levi.com

Age: 30

Character: Sterling Cooper’s resident weasel, Pete Campbell, on AMC’s Mad Men.

The more things change: “I’ve never been shocked by the political incorrectness of anything in our scripts, because the show is a period piece. That’s like going to do Roots and saying you’re shocked at how the African-Americans were treated, or playing a pirate and being shocked at the idea of rape. People talk about our show like, ‘Can you believe the way women were treated?’ Granted, women are treated much better now, but chauvinism and racism have just gone undercover. Men still make lewd remarks, only now we wait for the women to leave the room.”

A star among us: “When I go out with Christina Hendricks, people will come up and say, ‘Oh, you’re that woman from that show,’ but they don’t recognize me. But she’s kind of hard to miss. She’s so gorgeous that you’re going to stare at her for 10 minutes no matter who you are—male, female, dog, cat.”

On reports he has no TV: “Not true! That was in one article and all these people started calling me and saying, ‘Oh, you’re too cool for a TV, huh?’ And I was like, ‘No! I totally have a TV! It’s a big-screen plasma, and all I do is watch it, OK?’ ”

Where he’s hiding his statuettes: “Why do people put awards in their bathrooms? I put mine in my refrigerator so that when people come over I’m like, ‘Hey, if you want a Coke it’s right behind the 
Peabody and the SAG award. Just move those aside. Yeah, they’re pretty heavy, aren’t they? ”

Versace Collection jacket, $2,195, saksfifthavenue.com; Original Penguin T-shirt, $40, originalpenguin.com; J.Crew cashmere  sweater, $60, jcrew.com; Calvin Klein pants, $58, and belt, $40, calvinklein.com; D&G oxfords, $575, dolcegabbana.com