Brother and sister Amir and Arezo Yassai began their business with 2 goals: to create unique, high-style jewelry, and to support the topical and prevalent causes of our times. That’s a tough one. There are certainly no shortage of causes; the whole planet needs Prozac. The lifestyle brand and product they produced is called Yassai 7. Check it out.

Designed and manufactured in LA with all materials locally sourced (tumbled steel, mixed metal chains, and oxidize silver), the ‘7’ stands for the 7 causes the brand backs, for each cause, a different collection. Currently the cause is Blood Diamonds, next the Homeless. If you like you like your diamonds ‘con Conflict’, or you’re the type that likes to swiftly kick the down and derelict as you storm down main street, well, you can wait til the next one, simple.

Yassai 7 Blog Kids

However, if you are concerned (or if you just like the look of weapons on a chain) you can purchase these pieces at Goat Boutique in Newport Beach, H. Lorenzo Boutique in Laguna Beach, CA, or Cockpit USA, NYC. E-commerce also coming soon. Visit www.yassai7.com for more info.