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Tune In: "Man Vs. Wild" with Will Ferrell

Call it a publicity stunt (it is), or a marketing ploy (it is), but whatever the reason, Will Ferrell will guest star on tonight's Man Vs Wild. Airing on the Discovery Channel at 10 PM ET, Ferrell joins bug-eating, piss-drinking survival expert Bear Grylls for a made-for-TV adventure through the arctic. According to Discovery, "Grylls takes Ferrell through the paces of real life survival in the ice-bound mountain and glacier ranges in the far north of Sweden." Apparently, the two will tandem-abseil off a helicopter, rappel down frozen waterfalls and build their own shelter. Oh, and if the show trailer is any indication, they'll eat eyeballs, and piss a lot. In the end, we don't care how many times we'll have to watch the commercial trailer for Ferrell's "Land of the Lost" (opening June 5), we're tuning in.

Photo: Steve Rankin/Discovery Channel