Fortunately, if you belong to the latter camp there’s an app for that. Or, more accurately, a browser extension. KardBlock bills itself as something that will block any mention of the Kardashians “on your newsfeed, the website you're on, whatever... we simply make it disappear. You won't ever know the stories about the Kardashians are there, because you won't ever see them.” So if the first family of reality TV irks you that much, give it a try.
KardBlock will make sure you never hear of them again.