Kylie Jenner Continues To Defy Kanye West with Sultry Puma Campaign
In these new photos Kylie takes control.
https://www.instagram.com/p/BHSP6G5ByHy
The rest of the Kardashians may play by Kanye West’s rules, but the youngest, Kylie Jenner, continues to stand her ground.
After sparking family friction earlier this year for collaborating with Puma (Kanye is a fierce Adidas loyalist), Kylie and Puma just dropped their second campaign.
https://www.instagram.com/p/BHUVGjOhkul
In brash, skin-baring ads, they opted for an ‘80s hip-hop vibe, with Kylie donning the brand’s signature suede kicks. Their second collaboration features athleisure staples, like sweatpants, jackets, sports bras, and socks.
Puma has yet to officially say if Kylie is designing any proprietary sneakers, but we wouldn’t put it past her.
https://www.instagram.com/p/BHSPmI2Bpbr
These sexy ads come just months after Kylie and Puma had reported success on their first go around. Perhaps that’s because they debuted just weeks after Kanye very publicly promised no Kardashian would ever sign with an athletics giant other than Adidas.
https://twitter.com/kanyewest/status/697183862716309506
For his part, Kanye downplayed any tension after Kylie closed the deal. He told TMZ, “She had already signed and I was mad for a little bit. I’m really happy for her though.”
https://www.instagram.com/p/BEjKVbuiw9g
That’s right. Eat your words, Kanye.