A music festival that was touted as "the next Coachella" has descended into a hellish disaster—the EDM equivalent to Lord of the Flies.
The Fyre Music Festival, organized by rapper Ja Rule and entrepreneur Billy MacFarland, promised "two transformative weekends" on a remote island in the Bahamas. Luxury lodgings and world-class cuisine were promised.
For God's sake, Kendall Jenner even advertised it on social media!
But when festival goers, some of whom paid up to $250,000, arrived Thursday night, all hell broke loose. The festival grounds appeared to be still under construction, the promised luxury accommodations looked more like "FEMA tents," and the "gourmet food" looked like this...
To give you some perspective, here is how the festival was promoted.
Festival goers were stranded for the night with no music and limited water, food or shelter. Fights reportedly broke out over resources, but it could have just been because Blink-182 pulled out at the last minute.
Fyre Festival promptly apologized for the mishap Thursday night and then announced the festival had been "postponed" on Friday morning.
"We are extremely disappointed in the way the events unfolded yesterday with the Fyre Festival. We offer a heartfelt apology to all who traveled to our country for this event," the Bahamas Ministry of Tourism said in a statement.
"The event organizers assured us that all measures were taken to ensure a safe and successful event but clearly they did not have the capacity to execute an event of this scale. A team of Ministry of Tourism representatives is on the island to assist with the organization of a safe return of all Fyre Festival visitors."
Festival goers who live tweeted the event appeared to have made a safe landing back in the United States.
But the implications of the disaster go beyond customer grievances. The festival was heavily advertised by "social media influences," like Kendall Jenner, Bella Hadid and Emily Ratajkowski, which calls into question whether influencers know what they are actually signing off on promoting.
Ja Rule, whose name, somehow, gave this festival a veneer of credibility, should face the brunt of the outrage.