Inside, the 2019 F-150 Limited coddles passengers with new Camel Back two-tone upholstery that also includes heated, ventilated and massaging leather front seats, genuine ash swirl wood trim and cool-touch aluminum-wrapped bezels.
There's a slew of tech packed into the Limited too, such as the available Pro Trailer Backup Assist, standard 360-degree camera system and the FordPass Connect 4G LTE modem that provides Wi-Fi access for as many as ten devices.
“Combining Raptor’s high-output 3.5-liter EcoBoost with the refinement of Limited creates a new definition of what it means to be a premium truck,” said Todd Eckert, group truck marketing manager. “Unsurpassed power, loads of advanced technology and top tier amenities mean the 2019 F-150 Limited gives customers everything they want in a luxury pickup flagship”
“It was important for us to get this interior just right for our most discerning truck customers as we continue to work to raise the bar in the premium pickup truck segment,” said Aileen Barazza, Ford color and materials supervisor. “The materials we chose to incorporate are authentic, distinctive and durable.”
Ford has had poor results from its efforts to sell Lincoln-badge pickups, but the market for luxurious F-150s seems insatiable, so the Limited includes luxurious materials like a Miko suede headliner and leather-topped instrument panel and door panels.
“The gradated ash swirl trim is like something you see in a fine instrument,” said Barazza. “Each piece is hand-finished, and a halo around the edges with a heavily polished center really brings out the natural beauty of this wood.”
The luxury brand comparison is apt, because Ford says that about 10 percent of loaded F-150s are purchased by someone coming from a luxury brand like BMW, Mercedes-Benz and Land Rover.
Visually, the Limited is distinguishable by its raised Limited lettering on the hood, custom polished aluminum 22-inch wheels, satin-finish grille and tailgate panel, and satin-finish window trim and door handles.
The 2019 F-150 Limited arrives in dealers later this year. Pricing hasn't been released, but the base price for the outgoing 2018 F-150 Limited is $61,360.