Calvin Klein has a history of making fun ads. Who doesn't remember those the classic 1993 campaign that made Kate Moss famous, or that infamous Brooke Shields' "Nothing gets between me and my Calvins" spot? Today the brand is going back to that kind of slightly salacious, eye-catching appeal, and it's tapped Kendall Jenner as one of their freshest faces.
This past summer, Jenner told the world that "every girl loves posing in her underwear," and this latest campaign proves exactly that. As a part of the #myCalvins project, the model poses for a few polaroid snaps, in nothing but a pair of old school white Calvins.
The Kardashian offspring wasn't the only one tapped for the campaign. Justin Bieber returned to the brand after that embarrassing stuffing incident from last year, joined by the likes of Kendrick Lamar and Fetty Wap. When Fetty was asked what he does in his Calvins, he kept it entirely real:
As for other babes in the campaign, model Abbey Lee Kershaw took quite the sizzling approach.
You be free, Abbey — no one is trying to hold you back.