Emrata explained the origins of the company in a recent interview with Vogue.
“I grew up in San Diego and I basically wore a bathing suit every day on the beach,” she said.
“I also spent the time going to Majorca in the summer, and I saw women in all shapes and sizes, of all different ages, living in their bathing suits, cooking, eating, laying out, and taking care of their kids [in their swimsuit]. To me, that was the kind of swimsuit I wanted to make and embody,” she added.
Mission accomplished! See 15 of her hottest hand bra poses in the gallery above, and enjoy more photos of Ratajkowski from the Inamorata Instagram feed below: