This Chicago native flips it in reverse but always takes a bottoms-up approach to making drinks.
Glass Backwards might seem like a contradictory idea at first. Film a drink being made, edit it so it views like a countdown clock back to the start, and throw some music to it. But it’s much more than that. It’s a furnished story about the make-up of a libation made by skilled craftsmen who don’t care about how fast you can funnel a beer (though they had to get their start somewhere, right?). It’s a cocktail of typefaces, hand-picked music, and alcohol. Maxim spoke with creator Jude Goergen about the inspiration, the process, curating the right music, and how shot-gunning beers got the creative juices flowing.