EA Sports could probably release its new version of Madden each year without any marketing at all and still sell millions of copies. There's really no need to advertise one of the most storied franchises in gaming. That might explain this totally bonkers five minute trailer for Madden 16, which is more action movie than advertisement. It's got Dave Franco, Christopher Mintz-Plasse, a dinosaur, a Bollywood dance sequence and guest appearances by Gronk, Antonio Brown, Colin Kaepernick and Julio Jones. This is the kind of nonsense you can make when you're working with Madden money.
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