This NSFW Ad Is Too Raunchy for the Super Bowl

You’ll never guess who produced it.

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Every year in the run-up to the Super Bowl, some company puts out a press release crying foul because their Super Bowl ad was deemed too sexy for TV. What it really means is that the people behind the commercials in question didn’t want to spring for incredibly expensive Super Bowl ad time, so they opted to produce something raunchy, distribute it on the internet, and manufacture a controversy in hopes that people like us will watch because we like dirty videos. 

Well, we did watch and we’re not sorry. Animal rights group PETA’s gimmick might be cheap (just like it was in 2009, the last time the organization pulled this off), but it’s effective, even if its message — that meat eaters are bad at sex — isn’t one we’re going to buy, well, ever.