Amazon's New Prime Air Video Teases the Future of Drone Delivery

Shrewdly timed for the holidays.
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Shrewdly timed for the holidays.
This past Sunday--right before arguably one of the most important online retail days of the year--Amazon released a teaser video for its future 30-minute drone-based Prime Air delivery service.

Almost exactly two years after Amazon CEO Jeff Bezos—okay fine, a somewhat believable impersonator—publicly apologized for spreading the fear of delivery drone swarms enveloping our precious airspace, Amazon (the real one this time) released some teaser footage of its upcoming Prime Air service, currently still in the prototype phase.

The video, which has since gone viral, is hosted by Jeremy Clarkson, formerly of Top Gear and purportedly starring in an upcoming car show on Amazon Prime TV:



Naturally, Amazon hasn't said when these drones will be released into the wild for actual customer deliveries. But they're currently testing in their U.S., U.K. and Israeli development facilities. And when these autonomous drones actually do their thing, you'll be able to get what you want in less than an hour. Given all the implications, ramifications and other scary-ations, Amazon is proceeding cautiously but optimistically, releasing videos exactly when the giant online retailer could best benefit from free press such as this.

Photos by Amazon