Here's The First Look at Old Milwaukee's New Pin-Up Girl Beer Cans

Sexiest beer can ever?
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Sexiest beer can ever?
Old Milwaukee Pinup (12)

Old Milwaukee is paying tribute to the sexy pin-up girls of yesteryear, and Maxim has your exclusive first look at the brand's new retro-cool cans. 

The eye-catching label will emblazon cans of Old Milwaukee Lager, Old Milwaukee Light, and yes, Old Milwaukee Non-Alcoholic (um, what?) across the country beginning this month. 

Old Milwaukee Pinup (13)

"The new look embraces the heritage of the brand while paying respect to the strong women that made pin-up culture in America something to be proud of," explains Old Milwaukee Brand Manager Heather Rodman.

One shot down. 

One shot down. 

The "Stars & Stripes" design is just the first in a series of retro reboots. A pin-up-themed nod to hunting and the outdoors from the Wisconsin-based brewery will roll-out next in September. 

Old Milwaukee Pinup (11)

Old Milwaukee even enlisted the talents of Instagram hottie Johana Gomez to put a face on the new campaign. 

You might recognize Gomez from a prior feature on this very website, but if not, here's some photos to jog your memory: 

Old Milwaukee Pinup (6)
Old Milwaukee Pinup (1)

Keep an eye out for Old Mil's brand new look in bars and beer stores, starting this month. Cheers!

Old Milwaukee Pinup (18)