The Maxim Fantasy Sports #23 Car Races in the Daytona 500

Driver J.J. Yeley steers the Maxim-branded BK Racing Toyota in the most watched race in the United States.
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Driver J.J. Yeley steers the Maxim-branded BK Racing Toyota in the most watched race in the United States.
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This year Maxim and the Maxim Fantasy Sports app kicked off their partnership with BK Racing and NASCAR ace J.J. Yeley at the 2015 Daytona 500, the Super Bowl of NASCAR. Driver J.J. Yeley piloted the #23 car and ran a solid race. Maxim Fantasy Sports will be sposnoring the BK Racing team for five races over the season, including the Folds of Honor Quik Trip 500 at Atlanta Motor Speedway this coming weekend.

"I am excited about my No. 23 Maxim Fantasy Sports App/Dr. Pepper Toyota Camry for Daytona," commented driver JJ Yeley, before the race. "We have an awesome looking paint scheme, and an even better sponsor. I think the NASCAR fans will love the new Maxim Fantasy Sports App, which gives them an opportunity to enjoy fantasy sports games for real money and do so with many different sports."