Ali Landry Is Back!

The Doritos girl tells all! Including how she was scarred for life…by a Dorito.

The iconic “Doritos Girl” talks to us about snacking, the Superbowl, and scars.

It’s been 15 years since Ali Landry’s famous Doritos commercial aired during Super Bowl XXXII and made everyone forget about a bunch guys in tight pants throwing a ball around. Well, the woman who managed to make eating chips in a seedy laundromat look sexy is back in the Doritos saddle, partnering with the snack brand for the Crash The Super bowl contest, in which five consumer-created commercials vie for Super Bowl ad time, a $1 million bonus, and a chance to work with director Michael Bay. (For the record, we voted for this commercial because we’re partial to screaming goats.) Ali gave us a call to discuss the contest and, of course, to answer the same 10 questions we always ask everyone.

Happy Doritos anniversary. I can’t believe it’s been 15 years!

Thank you! I can’t believe it either, because it really seems like yesterday. People will still say “Oh, the Doritos girl!” And I’m very flattered that people still remember the commercial.

Did you do your own stunts in the commercial?

I didn’t do the flip, but I did the splits. When I went to the audition, I noticed on the storyboard all these flips and kicks, and I look to my left, and I see this line full of gorgeous girls. I thought, “Oh gosh, am I even ready for this?” I was in gymnastics growing up, so I thought I could do some cool flips and things,  and so I did I did a front flip, and then I did a cartwheel into a split. I really nailed it, so I got the job and they incorporated the splits into the commercial.

Have you voted for your favorite “Crash the Super Bowl” Doritos ad yet?

The first time I saw all the ads, I was very clearly laughing out loud. I wasn’t expecting them to be so whimsy and funny! I’ve definitely narrowed down my favorite, but it’s still sort of up in the air for me. I’m going right now to place my vote.

And any picks for the Super Bowl? 

To be honest, I don’t even know who’s in the running. I never watched the Super Bowl before my commercial, and I didn’t even know the significance of the ad airing during the Super Bowl. But now I really only watch them for the commercials, the half time show, and the snacks.


What is the last thing you had to apologize for?

I told my husband today, “You need to drop off Stella and pick her up at 2:45,” instead of saying “Honey, can you please take Stella to school this morning?” He said, “I just want you to know it really works so much better for me if you asked me nicely I would gladly do it.” So I said “OK, you know I am so sorry for telling you to do that, next time I will ask you.”

What is your favorite curse word?

“Shoot.” I don’t curse. I’ve never cursed in my entire life.

What is the worst hangover you’ve ever had?

I was young, very young, like 15 or 16, and I was in New Orleans. I had two hurricanes, and I vomited outside the window of the car. And the next day I had to drive all the way back to my house and it was misery. With that said, I have never drank to that point ever again and therefore have never really had another hangover.

What was your first car?

My first car was a white convertible Pontiac.

Do you have a scar that tells a story?

[During a Doritos shoot], a chip was supposed to hit me in the head and knock me out. Well they shot it in reverse, where they glued the chip to my head with surgical glue with fishing wire and they pulled it back off. They pulled it several times, and to this day, I have a scar down the center of my head from the Dorito.

Do you have any party tricks?

I am not a party trick kind of person. I am really a conversationalist, so I always enjoy posing a question to the group or using the game Table Topics to get to know my guests better.

What’s the biggest thing you have ever put in your mouth?

Probably a giant sushi. I refuse to cut it in half, because I want every single flavor.

What’s the one thing to remember in a fist fight?

Always keep your guard up.

Who was the last person to see you naked?

My husband.

Finish this sentence: If I ruled the world for a day, I would….

This is a very overwhelming question. If I ruled the world for the day, I would make sure no child went hungry and I would also destroy all weapons of mass destruction.

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