Budweiser is staging the ultimate patriotic marketing ploy by replacing "Budweiser" with the word "America" on the front of its 12-oz. cans and bottles this summer.
The King of Beers, which has swathed its bottles in stars and stripes in previous summers, will run the the limited-edition packaging from May 23 through the November election season, reports Ad Age.
Bud's "America" rebranding doesn't stop with just the name of our great nation—the packaging will be plastered with All-American phrases including “E Pluribus Unum," “Liberty and Justice for All” and “Indivisible Since 1776.”
The uber-patriotic label will additionally feature the words “Land of the Free,” “Home of the Brave” and “From the Redwood Forest to the Gulf Stream waters this land was made for you and me".
The only thing that seems to be missing from the label is a drunken Bald Eagle, but perhaps that's on the way. Bud's parent company Anheuser-Busch InBev has already filed the above label for approval from the Alcohol and Tobacco Tax and Trade Bureau.
While this is undeniably the most patriotic beer label of all time, it's worth considering that Budweiser isn't even American-owned. In 2008, Anheuser-Busch was purchased by InBev, a global beer conglomerate based in Belgium and Brazil. In 2015, InBev bought longtime rival SABMiller, creating the world's biggest beer company.