These Are The Hottest Calvin Klein Ads of All Time

Kate Moss knew how to push our buttons.

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© CALVIN KLEIN by Calvin Klein, Rizzoli New York, 2017

A new photo book from Rizzoli, simply titled Calvin Klein, delves into the scandalous, sex-drenched advertising campaigns that made the designer a fashion world provocateur.

Supermodel Kate Moss, who appeared in many of the brand’s most controversial campaigns during its ’90s heyday, is heavily featured in the 480-page tomb, which boasts 330 risqué shots in total.

© Mario Sorrenti. Kate Moss. Jost Van Dyke, 1993

In the 1998 documentary Beautopia, Klein discussed why his nude images of a very young Kate Moss pushed so many buttons.

“Kate has the quality of child/woman, which touches a nerve with men especially… that’s always on the edge a little bit.”

https://www.instagram.com/p/BA0aSz1IVyThttps://www.instagram.com/p/BVpOlbHlSGM

Kate’s career-making photographs as well as those of a teenage Brooke Shields, who famously said “nothing” came between her and her Calvin Klein jeans, are found in the book’s “Rebellious” chapter.

https://www.instagram.com/p/BatyAPtl_Cp

That same provocative pedigree lives on today, with a new generation of supermodels like Bella Hadid and Kendall Jenner and modern muses like Margot Robbie

https://www.instagram.com/p/BHyCbG9BY_Phttps://www.instagram.com/p/BC6cTEYRCw0https://www.instagram.com/p/BHSObzsBdjHhttps://www.instagram.com/p/BPn92evBGgrhttps://www.instagram.com/p/BMHQIIJB2qHhttps://www.instagram.com/p/BIBLlhbBxHV

But the man is more than mere provocation. The chapter “Minimal” shows more refined work from Calvin Klein while “Stories” is a collection of personal and behind-the-scenes images of the style icon in action.

© Bruce Weber. Nathalie Gabrielle & Rick Arango. Santa Barbara, 1988
© Peter Lindbergh – Courtesy of Peter Lindbergh, Paris / Gagosian Gallery

There’s stunning work, in both color and black and white, from shutterbug legends Irving Penn, Richard Avedon, Bruce Weber and Patrick Demarchelier.

© Mario Sorrenti. Natalia Vodianova. St. Barts, 2003
© Patrick Demarchelier. Kristen McMenamy. 1993

This photo book will bring the heat to your coffee table. 

Calvin Klein is now on sale through Rizzoli for $150.

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