Late Sunday night, Conor McGregor tweeted that his beef with the UFC was over and his fight with Nate Diaz at UFC 200 was back on.
Turns out, that was as much of a lie as his retirement announcement. TMZ spoke with Dana White today and the UFC president says McGregor remains off the fight card for UFC 200.
"It's not true. We haven't talked to Conor or his manager since the press conference. I don't know why he would tweet that," White said. "I don't know how many more times I can say the fight is off or how many more press conferences I can have saying the fight is off for people to believe it's off."
And the soap opera continues. After waiting for White's response to McGregor's tweet, we will now wait for McGregor's response to White's comments. And while we're waiting, we'll pose a question: How likely is it that this whole back and forth, this whole rift between White and McGregor, is a well-orchestrated stunt to rev up fans for UFC 200 and turn it into the biggest event in the promotion's history?
The longer this goes on, the more it looks like that's what's happening.