A packed lineup of hip-hop artists entertained a VIP crowd during BTC Miami at the iconic Story Nightclub in South Beach.
An opening set by Sir Trilli warmed up the crowd, making way for the musical stylings of Questlove & Black Thought of the legendary Roots Crew. A headline performance by G-Eazy wowed attendees, while a surprise performance by Grow House ambassador Fetty Wap closed out the evening.
The invite-only event was created and hosted by Yat Labs, a company revolutionizing online identity using emojis with their signature product, Yat.
Since launching in February, Yat has exploded globally with iconic creators Lil Wayne, Common, G-Eazy, Dillon Francis, Wiz Khalifa, Paris Hilton, and Disclosure, to name a few.
Paris Hilton turned heads wearing a signature emoji-covered dress to mark the occasion, while guests enjoyed performances by aerial acrobats and sipped champagne courtesy of Belaire.
The upstairs lounge was transformed into a veritable green house by premiere sponsor Grow House, an NFT game that allows users to grow digital cannabis and earn cryptocurrencies. Other notable sponsors included Upshot, Brave, Cake Wallet, Opera. Maxim served as the event's exclusive media partner.