As some people wound down their Saturday nights and others got ready to turn up, rapper Future Hendrix fired an arrow into the sky via a tweet.
An explanation it was not, but it was just the right amount of information the Atlanta-based artist needed to cause his "Future Hive" fandom to suspend all plans and lay in wait.
Sadly though, the 11:56 deadline Future gave came and went due to technical difficulties. While waiting, fans could busy themselves with listening to either Meek Mill's 4-4 EP, DJ Mustard's A$AP exclusives or Ty Dolla $ign's latest feature, all released Monday.
Prior to "Purple Reign" — an apparent allusion to Prince's iconic Purple Rain movie — the prolific artist's last full-project release came in the form of his collaborative "What a Time To Be Alive" mixtape with Drake. That project won rave reviews in the press with cuts like "Jumpman" and "Big Rings," still in radio rotation now. Since then, fans have had to content themselves with one-off tracks like "Low Life" with The Weeknd.
This latest tape features the Grammy-nominated Metro Boomin as executive producer — Boomin played the same role for "WATTBA" and the Dirty Sprite 2 album. This time though, the creative team is joined by DJ Esco, who previously worked on the rapper's "56 Nights" mixtape.
"Reign" features 12 tracks with frequent collaborators like producer Southside. Even Drake makes a cameo on "All Right," the first song after the intro. Stream it all in it's entirety here.
While the project is a solid release it's definitely not Future's last for the year.