Francis Ford Coppola Is Moving From Fine Wine to Luxury Marijuana
It’s an herb you can’t refuse.
The Academy Award-winning director of The Godfather trilogy and winery owner is launching a luxury cannabis line dubbed The Grower’s series under his new LLC, the Sana Company.
The inaugural collection includes three different organic weed strains—one sativa, one indica, and one hybrid—that have been hand-picked to “offer distinct and memorable experiences.”
A gram of each, rolling papers and a branded pipe come packaged in a metal tin with the shape and label of a wine bottle, according to Forbes.
“Wine and cannabis are two ancient and bounteous gifts of Mother Nature, linked by great care, terroir and temperateness. Expertise making one applies to the other,” Coppola said in a press release.
“As with growing grapes, location matters, and The Grower’s Series reflects California agricultural expertise creating a true blend of art and science.”
Coppola partnered with the California-based Humboldt Brothers—a pair of siblings who employ “Farm to Flower” agricultural methods to grow premium marijuana that’s sun-grown and pesticide-free—to supply the product.
“Our business is founded on trust, relationships and growing in one of the most desirable cannabis appellations in the world,” says Johnny Deim, Humboldt Brothers Founder and CEO.
“We refined our farm growing techniques this year that have resulted in our finest quality harvest, and we are excited about growing alongside innovators who are embracing a new chapter in cannabis.”
California residents interested in giving Coppola’s new weed a try can pre-order the 2018 Grower’s Series for $99 from Chill. Orders will be fulfilled in late December when Grower’s arrives in select Cali dispensaries.