Watch the First Trailer for 'Happy Death Day', the New Horror Flick That's Like a Sexy and Scary 'Groundhog Day'

What if you had to re-live the day of your murder for the rest of eternity?
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Like the classic comedy Groundhog Day (but with more hot college girls), Happy Death Day offers a captivating conceit: What would you do if you had to live out the same day again and again, in a perpetual time loop?

The catch, however, is that it's the day you get brutally murdered by a madman wearing a freaky cherub mask.

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In Happy Death Day, a sorority girl (Jessica Rothe) must live out that terrifying concept every day. The further she goes to evade her killer, the more far-fetched and deranged her imminent death becomes. 

She soon discovers the only way to stop her recurring death is to identify the man (or woman) behind the mask.

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It's an ode to the classic Bill Murray film and '80s slasher flicks alike, but with the most bone-chilling rendition of 50 Cent's "In Da Club" to ever be heard.

Happy Death Day hits theaters, when else, on Friday, October 13th.