For the 19th straight year, Maxim returned to the biggest weekend in sports with the ultimate pre-Super Bowl bash: the Maxim Big Game Experience.
This year, Future, Jamie Foxx and Diplo headlined the musical set with additional performances by Zaytoven, Yo Gotti, DJ Ruckus, DJ Rootsqueen, Ariana Gavrilis and Barachi on Feb. 2 across 19,000 square feet of event space at The Fairmont in Atlanta.
This iconic evening paid homage to Atlanta royalty with unique activations and A-list talent less than four miles from Mercedes-Benz Stadium where the Patriots triumphed over the Rams.
Model Camille Kostek hosted the red-hot red carpet, greeting everyone from chart-topping musicians to supermodels and NFL stars who were on the guest list, including Future (multi-platinum hip-hop artist), Jamie Foxx (actor and artist), Diplo (Grammy Award-winning artist), Zaytoven (super producer and celebrity DJ), Yo Gotti (multi-platinum rapper), DJ Ruckus, Kevin Hart (actor and comedian), Odell Beckham, Jr. (Giants All-Pro WR), Patrick Mahomes (Chiefs All-Pro QB and NFL MVP), Deshaun Watson (Texans Pro Bowl QB).
APEX Social Club of the recently renovated PALMS Casino Resort took over the ultra-exclusive celebrity-packed balcony at the event. Guests in the APEX lounge included Saquon Barkley (Giants Pro Bowl RB and NFL Offensive Rookie of the Year), Travis Kelce (Kansas City Chiefs All-Pro TE), Flo Rida (Grammy-nominated artist), Draya Michelle (actress), Zoey Deutch (actress), Teyana Taylor (singer and actress), Sterling Shepard (Giants WR) and wife Chanel Iman (model), Sheree Whitfield (Bravo’s Real Housewives of Atlanta and actress), Sharna Burgess (Dancing with the Stars), Rachel Lindsay (ABC’s The Bachelorette), Todd Tucker (Bravo’s Real Housewives of Atlanta), Scheana Shay (Bravo’s Vanderpump Rules), and Jessica White (model).
Other notable celebrities in attendance included Gary Vaynerchuck (entrepreneur), Don Benjamin (actor and artist), Benjamin Patterson (actor), Jerome Bettis (NFL Hall of Famer and Super Bowl Champion), Melvin Gordon (Chargers Pro Bowl RB), Dez Bryant (NFL All-Pro WR), Jameis Winston (Buccaneers Pro Bowl QB), TJ Ward (Buccaneers Pro Bowl S and Super Bowl Champion), Casanova (rapper), Donovan Carter (actor, BALLERS), Camille Kostek (model), Denise Bidot (model), Akbar Gbajabiamila (host of NBC’s American Ninja Warrior), Taylor Rooks (media personality).
Adrian Peterson (Redskins All-Pro RB), Antonio Gates (Chargers Pro Bowl TE), Marcedes Lewis (Packers Pro Bowl TE), Shiggy (rapper), Jeanette Jenkins (fitness personality), Whitney Reign (singer/songwriter), Nick Chubb (Cleveland Browns RB), Andrew Sendejo (Vikings S), Stefon Diggs (Minnesota Vikings WR), Luke Willson (Lions TE and Super Bowl Champion), Charles Tillman (NFL Legend), Calvin Ridley (Falcons WR), Jordan Poyer (Bills S), Jamal Adams (Jets Pro Bowl S), Avery Williamson (Titans LB) and Keith Smith (Raiders FB) also rolled through the hottest party of Big Game Weekend.
The event's activations included Zaytoven’s Basement Studio, presented by AKG, which incorporated all aspects of the multi-platinum legend’s original Mama’s Basement studio, home to chart-topping tracks from the likes of Gucci Mane, Future, Migos and Usher. The all-immersive experience showcased AKG’s flagship product – the N700NC Wireless headphones – in a unique consumer listening activation that took guests on a journey with soulful sound, wall-to-wall memorabilia featuring classic “So Icy” Zaytoven jerseys, iconic mixtape covers and exclusive studio footage from Momma’s Basement, courtesy of Familiar Territory Records.
Guests also enjoyed an open bar featuring Pernod Ricard’s Chivas Regal® Scotch Whisky and additional premium lines in their diverse portfolio and light bites throughout the evening courtesy of Georgia-based Waffle House® restaurants, which served a variety of savory and sweet menu items inside the venue and via a full-service food truck directly outside of the venue, exclusively at The Maxim Big Game Experience.
Guests had access to a flavor lounge courtesy of blu, a pioneer of electronic cigarettes. Amuze, an online flashsale website that features designer pieces with discounts up to 70 percent, showcased a preview of what you will see at their warehouse pop-up shops. Guests were gifted by Boom Cups, Liquid IV and Som Sleep with Gentil Bandit making custom bags for celebrity attendees.
The Maxim Experiences are a joint venture between Maxim and global marketing agency Lagardère Sports and Entertainment. In the Know Experiences is the event’s exclusive hospitality partner and oversaw all VIP operations and experiences. The event was supported by 1Iota Productions, Ashley Avery Agency and Atlanta-based sports agency SportsTrust, who had a dedicated VIP section.
For more information on this and future events including sponsorship opportunities, tickets and tables, please visit www.MaximExperiences.com and follow on Instagram (@MaximExperiences), Facebook (@MaximExperiences) and Twitter (@MaximExperience).