Jägermeister’s Beauty and the Stag

It’s time to enjoy Jäger the sophisticated way!

Jägermeister isn’t just for your weird college days, though it was pretty great back then. 

Thanks to Mixologist Todd Richman, now you can enjoy it like a gentleman.

The Beauty and the Stag combines the bitter, liquorice notes of Jäger with sweeter, juicier fruits, and the result is something wonderful. 

Beauty and the Stag

Created by Todd Richman, Sidney Frank Importing Company Mixologist


2 parts Jägermeister

1/4 part lemon nectar

1/2 part fresh lemon juice

Sparkling raspberry lemonade


Shake ingredients together well, with ice. Strain into an 8 oz. highball glass full of fresh ice. Top with sparkling raspberry lemonade. Garnish with a wide orange peel.

See what we mean? Yum!

Enter Jäger’s Charred: Earn Your Place at the Pit Contest and you could win a trip to a BBQ-Scorched Weekend in New York as well as a flock of fowls or a whole butchered hog to get down with BBQ-style. 

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