Kendrick Lamar’s Mini-Movie ‘God Is Gangsta’ Is Intense

Watch it here.

Kendrick Lamar released a mysterious cinematic video called “God Is Gangsta” late last night that comes in at almost 8-minutes long. The video, the title of which does not correspond to any track off his most recent album, To Pimp A Butterfly, was directed by Jack Begert, produced by Psycho Studios, and features snippets from the track “U,” which is off of his latest LP. 

Kendrick Lamar – God Is Gangsta from Top Dawg Entertainment on Vimeo.

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Lamar recently received 11 Grammy nominations for his work on To Pimp A Butterfly and in a recent interview with NPR had this to say about his whirlwind of a year: “You can have the platinum album, but when you still feel like you haven’t quite found your place in the world — it kind of gives a crazy offset.”