Watch Kid Rock Blow Up Chinese-Made Grills To Promote His American Badass Grills

Best commercial ever.

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“You know what’s American? Catapulting foreign-made grills through the sky and shooting them down because they stink!”

That’s how the spokeswoman for a Kid Rock-endorsed grill company begins the American Badass Grills commercial above. We agree—it is pretty damn American. 

American Badass Grill/Kid Rock

The clip is pure, 100% percent, Grade A awesomeness. There’s also a second one, in which the Detroit country rocker switches out a 12 gauge for something a little bigger… a .50 caliber rifle. You know, the kind typically used by military snipers.

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Both are set to the Rock’s breakout hit, “Batwitdaba.” Considering the aesthetic of the American Badass Grill, they couldn’t have come up with a more appropriate way to promote their product. 


If you’re interested in picking up the most red-blooded, beef-cooking grill ever made, head over to the American Badass Grill website.

Who’s hungry? 

h/t: Noisey