Diplo, Loud Luxury, DJ Ruckus To Headline Canada’s First Maxim Event July 7 During Calgary Stampede

The star-studded bash is hosted by Maxim Experiences and SOVRN Club International timed to the world-renowned Calgary Exhibition and Stampede.


Maxim, the leading voice in men’s luxury lifestyle, is pleased announce our first-ever Canadian event, in anticipation of the launch of Maxim Canada, our latest international edition.

Maxim Experiences and SOVRN Club International will host EXSTERNO, on July 6 and 7 in Calgary, Alberta, coinciding with the world-renowned Calgary Exhibition and Stampede, a 10-day annual festival celebrating western and cowboy culture that has been a major part of the fabric of the West for hundreds of years.

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EXSTERNO will include A-list entertainment including DIPLO, Loud Luxury, and DJ Ruckus creating an experience like no other taking place at the historic Palace Theatre in downtown Calgary just steps from Stampede.


Guests will be treated to top experiential production, A-list performers, Maxim models, amazing talent, unique cuisine, great mixology, and an incredible crowd. They’ll also meet the winners of the MAXIM Cover Girl Canada Contest 2019 and taste the talents of Canada’s top bartenders in an exclusive bar chef challenge.

EXSTERNO is a 2 day, invite only, pop-up experience featuring exciting luxury lifestyle activations designed to deliver an evening of true unapologetic MAXIM style fun each night.


Come for the party and stay for the fun at the Calgary Stampede! Request your invitation here, and see you in Calgary! #maximexsterno