Maxim just took its events game to the next level.
The first event under the new partnership will be the Maxim Hot 100 Experience at the Hollywood Palladium on July 21, hosted by 2018 Maxim Hot 100 winner Kate Upton.
Get your tickets now on MaximExperiences.com.
That epic blowout will be followed by the Halloween Experience in New York City and the Big Game Experience, held during Super Bowl weekend in Atlanta.
Stay in the know by following the official Maxim Experiences account on Instagram.
Rooftop2 Productions will produce music performances and all live experiences for the three blockbuster events. Special live performances will be announced at a later date.
"We are excited to partner with Lagardère Sports and Entertainment and Rooftop2 Productions to elevate the Maxim brand through these three large-scale event experiences," said Robert Price, Maxim's chief operating officer.
"We're launching with The Maxim Hot 100 event on July 21 in Los Angeles, followed by Maxim’s Halloween event and culminating with the legendary Maxim Big Game Weekend in Atlanta."
Relive some of the hottest highlights from years past in the slideshow above and by viewing the recap video here.