Tool singer Maynard James Keenan expertly roasted Taylor Swift with a Marvel meme on Twitter just as his beloved prog-rock band bumped her new album off the top of the Billboard chart.
As Spin notes, Keenan apparently saw the overtake coming. On Saturday, he had posted a riff on the "Thanos snap" meme, in which Keenan as the supervillain snaps his fingers and disintegrates an image of Swift.
Billboard reports that in the week ending in September 5, Fear Inoculum sold 270,000 equivalent album units, 248,000 of which were in album sales. Lover came in at No. 2 with 178,000 units sold in the same week after selling with 867,000 units to debut at No. 1 in the week prior.
Tool achieved that dominant position despite the best efforts of Swift's army of young superfans. The Daily Dot dug up an admittedly hilarious collage of screen grabs posted on September 4 that show unraveled support for the "Me!" singer.
“Who the fuck is TOOL? and can they move their fat ass like genuienly [sic] no idea who that is am i the only one??????” one Twitter user wrote.
“Apparently they were really big in the ’90s,” another chimed in.
"The band Tool is dropping a new album after 13 years (lmao 13) is okey [sic] but... We still have a chance! Stream #Lover by Taylor Swift HARDER!" a third pleaded.
It didn't work. Billboard added that the success of Fear Inoculum is particularly remarkable by today's standards considering that it arrived without any sort of pre-order access code promotion, merch bundle or concert ticket redemption offer.
Tough break, T-Swift stans.