Most of his income comes from his 3.7 million Twitch followers. Twitch, which was acquired by Amazon in 2014, allows users to game for a living via paid channel subscriptions and viewer donations.
This dude is so big that he gets an assist from celebrities. Recently, Ninja held a streaming session with rap god Drake. Guest stars included Steelers receiver JuJu-Smith Schuster and hip-hop artist Travis Scott. Their session broke Twitch records with 600,000 concurrent viewers.
But his success mostly has three driving variables: that his personality is entertaining, that he's really damn good at the game and that Fortnite is free to pay and therefore accessible to many people.
"I think that I offer a combination of high-tier game play that they really can't get with a lot of other content creators. It's very difficult to be one of the very best at a video game," Blevins said.
"I'm very goofy; if you ever watched any of my streams or YouTube videos, I do impressions and stuff like that all the time and just crazy shenanigans. I think the combination of that [game skill and entertainment] is really fun to watch."
"The fact that it is free to play is super huge, and it's already across all the [major] platforms," he added. "Just accessibility and how friendly the game is, they are just hitting every single mark perfectly."
He's doing something right.